Gift boxes are an extension of the social need for a functional form of packaging. Therefore, it not only has the function of packaging, but also highlights part of the function to some extent. The exquisite degree of gift box is directly proportional to the increase of commodity value, which weakens the use value of commodities to some extent. In terms of protecting goods, it is not much different from ordinary packaging. In order to highlight the value, more expensive and beautiful lining is used to protect goods, such as silk. In the circulation link is not as convenient as the general packaging, the value of gifts is relatively high, in the circulation cost is necessarily high, such as collision free, deformation free and so on. In the beautification of goods to attract customers is undoubtedly a super high influence.
With the deepening of China's reform and opening up, international exchanges are increasingly frequent, international political, economic, cultural, sports, business, religious activities are increasing, the requirements for product packaging are becoming higher and higher, and the extended packaging as a supporting industry is becoming mature, showing a broad development space and market prospects.
The application of gift box products is very rich, the scope is very wide, China as a state of etiquette, since ancient times advocate "not to go to the non-propriety", the gift market alone, there is a huge market capacity and growth space. It is conservatively estimated that China's annual gift consumption exceeds 60 billion yuan, and the gift market will maintain a stable and rapid growth for a long time with China's accession to the wto, the successful bid for the Olympic Games and the improvement of people's living standards. Visible, the space of gift box market is very broad.